What is Magento and Why Should You Want it?

When it comes to web development and design for eCommerce, there are several powerful options available for programmers to choose from. One that has continued to gain speed, however, is Magento. What makes Magento so unique is that programmers have to become certified to use it and that process can take up to 2 years, on top of all of the other development languages and programs programmers need to learn to stay competitive. Magento offers powerful and reliable eCommerce solutions, backed by a certification that is leading the way in development and design options.

Magento

Bing Digital can help with Magento by supporting the backend, as well as setting up the front end of your eCommerce store. Many web development firms offer one-time service setup and hosting options for your online store, but you what you really want is one-stop shopping when it comes to using Magento to run web sales. Here’s why: if you trust one web developer to build your web store and you have another web developer tinker behind the scenes when something goes wrong, the fallout and miscommunication that can happen is potentially disastrous.

Not only does it hurt the online business when the site goes down for unexplained reasons – or any reason, for that matter, but it can really hurt the business if an inexperienced developer tries to fix the problems that arise. While no development program is free from error, working with a Magento certified developer from start to maintenance means that you can rest easy knowing that your developer knows what can and will go wrong, and knows how to intervene if that should happen. You can waste a lot of money paying someone to figure out another developer’s coding practice, so stick with one person.

Magento offers powerful eCommerce solutions to online businesses looking for more than just a way to take money from customers. The latest versions of Magento offer customers smooth navigation, can improve conversion rates for eCommerce store owners, and improve overall revenue generation for them. It’s an open-source platform, which means that it is available to be used by anyone, which makes it all the more important to work with a Magento certified developer. There are several versions of the platform available including a community version, an enterprise version and an enterprise cloud edition.

Working with a Magento certified developer means that your developer can build you a state-of-the-art web store that will entice customers, improve revenue rates, make it easy for your customers to find and buy what they need, and provide you with ongoing support, should issues arise. Sure, you can try to build a website yourself, but you’ll get from zero to hero a whole lot quicker if you invest some time and money into hiring a Magento certified developer. They know how to get you up and running in a way that showcases your product or service the way you imagined and can offer helpful insight about how your website should work so that you can make the most money possible from it.

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