While some have been calling Search Engine Optimization outdated and obsolete, I can assure you that it is still plenty relevant and coming nowhere close to obsolete. With many businesses opting to use social media to get ahead, SEO has almost been put on the back burner. However, with your new business, you can get ahead by using SEO and making sure that you get the best out of your website and the best out of whatever you put on there with a few simple, yet very effective tips.
Keywords in the domain
If you have already made your website and bought the domain, it is probably too late to be doing this, but if you haven’t, this is definitely something to look for. While shorter domain names are usually better, when it comes to search engines, sometimes longer domains with your keywords involved can make a huge difference. If you aren’t sure what keywords to use, make sure you use tools such as the Google Keyword Finder to make a significant impact on the target keyword that you are aiming for, making sure to pick one that is relevant, but has a high search amount.
Optimize your site
One of the things that you might not expect search engines to take into account is the speed that your site runs and opens, especially on your first load. So if your site is slow to load, chances are you probably won’t be able to get to the top of the search engine rankings. Webmasters often overlook this aspect, but it is imperative to both your search engine rankings and to your users that you have a website that loads as fast as that of your competitors. This is a very overlooked tip, but one that can make a major difference.
Content, Content, Content
Content is the most important thing now-a-days in an SEO sense with Google changing their system to focus more on content than using backlinks, so it has become even harder to predict. With many other search engines in mind, working hard on your content should be enough to get you higher on the rankings. This means you need quality content as well as useful and constantly updated content to get noticed and be successful in SEO. It’s hard to get a site to the top of the rankings with nothing on it, but a company like Dynamic Search might yet be able to help you.
If you have plenty of content on your site, which you probably should, it is a big thing to be using linking to other articles on your site during the article. Using keywords and relevant intervals, this both won’t annoy your users and will attract the search engines via your links. Interlinking is putting links to other relevant content in the body of your piece of content with a hyperlink made up of a relevant title for the article, using keywords to your advantage. You’ll have seen plenty of websites using this tactic because it works and it also helps direct people to the other content on your website. Make sure to use the keywords you want to target for that article in your hyperlinks though, otherwise this tip will be for nothing!
With all these new changes to the search engine algorithms, you have to constantly be on top of things, but by doing this, you can be sure that you can make your new business successful and useful by focusing on SEO and Social Media!